Tuesday, August 5, 2014

What About Kleenex?




There are many brands but one idea—to wipe the germs away.
Did you know Kleenex pioneered the tissues we love to this day?
A Kleenex says “here, let me help you” when you’re sad or have a cold;
It’s exceptional at drying tears—whether you’re young or old.
Kleenex, in short, is for everyone! It’s timeless—tried and true,
But at first nobody envisioned just all that it could do.
A “cleansing tissue” at first, in the 20’s it came on the scene.
But marketing would be a challenge…no one knew just what it would clean.
The hope was a handy replacement for towels women used for cold cream;
Then ads promised movie star skin—what a concept; what a dream!
The tissue was trademarked Kleenex®  and launched in 1924
As a cold cream and make-up remover; then research discovered much more.
Handkerchiefs lost their appeal—people went on a Kleenex spree.
Soon men, women, children—all ages—were becoming hanky-free.
What’s nice about a Kleenex is…the box—so efficient and neat—
And also the comforting softness—that’s pretty hard to beat.
But Kleenexes have other uses—like cleaning up spills off the floor;
And a Kleenex can serve as a napkin—the job just might take a few more.
Dispatching earwigs and spiders is one of the jobs it can boast,
And when bunched and tied ‘round the middle, a Kleenex can make a fine ghost.
It’s good to wrap up tiny objects that might, in a purse, become lost—
Like earrings or beads or small hair clips—just make sure it doesn’t get tossed!
Be it face, nose, or pure innovation—the Kleenex brand maintains first place
Over all other competing tissues designed for one’s nose and face.
Originally, this product was an “excess material” creation.
Who knew it would be such a hit, generation to generation?
So when you pull out your next Kleenex, be grateful for all it can do—
And offer it proudly the next time somebody exclaims, “Ah-choo!”


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